Building an impressive Internet presence does not have to bust your budget. With the right guidance, you can do most of it, and perhaps all of by yourself. There are no secrets on the Internet. The code, the tags, the content management, and even the keywords and sources of paid and natural traffic to website are exposed, if you know how to find it. On top of that, SEO, (Search Engine Optimization), and SEM (Search Engine Marketing) are hugely popular search terms on Google. Searching, you won’t lack for in depth information if you decide to become your own SEO or SEM consultant.
Building a campaign for effective SEO or SEM is a process. As such, and with deep experience and a deep knowledge of what works in the current Internet environment, the process can be defined. It can be resolved into a project with a work breakdown structure and priorities. You can make use of optimizing for “low hanging fruit” first, to see early results. From there, perhaps with some adjustment to your project planning, you can move forward with confidence.
To our first point above, with time, dedication, discipline, and even a very limited budget, you can prevail in SEO and SEM on your own.
You can also contract with experienced consultants, delegating some, most, or all of the work to establish your campaign. From there, you still have DIY options; running your campaign going forward, or using reports from your consultants to monitor results.
If you have questions, doubts, or simply want more information about SEO or SEM, you are invited to pose questions to us using our contact form. Please let us know if you want our reply to be private, or if you are OK if we post it to our blog.
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